Main Street Ottumwa introduces the Future Ready Main Street program, offering training on emerging technologies. Join us for AI courses this July and August, with a $500 incentive for participants.
.png)
Curriculum
July 7
Fundamentals
Artificial intelligence is rapidly changing how small businesses operate. This session provides a practical introduction to AI tools, helping participants understand what AI can do, where it creates the most value, and how to use it responsibly to save time, improve decision-making, and increase productivity.
July 14
Marketing Voice
A consistent, authentic voice helps businesses stand out and build stronger customer relationships. Participants will learn how to define their brand personality, communicate more effectively across channels, and create messaging that feels recognizable, trustworthy, and uniquely their own.
July 21
Marketing Workflows
Great marketing requires consistency, but consistency can be difficult when time is limited. This session explores simple systems for planning, creating, organizing, and publishing content, helping businesses spend less time managing marketing and more time achieving results.
July 28
Direct Customer Communication
Strong customer relationships are built through meaningful communication. Learn strategies for email, text messaging, social media, and other direct channels that encourage engagement, strengthen loyalty, and keep customers informed without overwhelming them with unnecessary messages.
Aug. 4
Process Improvement
Clear processes help businesses operate more efficiently and create a better experience for both employees and customers. Participants will learn how to document workflows, create practical standard operating procedures, and develop training resources that improve consistency and reduce costly mistakes.
Aug. 11
Automations
Many repetitive tasks can be completed automatically, freeing up valuable time for higher-priority work. This session introduces accessible automation tools and real-world examples that help businesses streamline operations, improve customer service, and reduce manual administrative work.
Aug. 18
No Code Development
Modern no-code tools make it possible to build useful business solutions without writing software. Participants will explore how to create forms, databases, dashboards, websites, and internal tools that solve everyday challenges while reducing dependence on expensive custom development.
Sign Up
Please complete the form to apply for our Future Ready Main Street courses.