Business Builder Workshop: Holiday Planning

We plan to cover a fourth quarter calendar of events that Main Street Ottumwa is hosting and ways in which each business can participate. This will be a brainstorming and collaboration time for attendees to find ways to cross promote with other local businesses for maximum exposure.

We will also cover the benchmark calendar events and find ways to schedule strategic marketing around those. For example, schedule when you will post your Black Friday sale or when you should post your hours online. The workshop is designed to encourage our retailers to have a plan moving into the Holidays and be able to market confidently to increase sales and traffic.

If you have suggestions for the upcoming 2023 year or feedback about what worked for you in 2022, we’d love for you to bring those to help other owners who may need some fresh ideas for their own marketing.